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This page links to TIER 3 pages...
" a page that ranks the top shoe outlets that allow you to shop via the Web
" another that rates the top clothing outlets
" also to the best fur discount malls, clothing outlets, Nike outlets, etc.
Here s a key point about TIER 3... your main keyword TIER 3 might be not so
profitable. There is not much DEMAND for fur discount malls. But that does
not mean that your best fur discount mall page has to suffer. Find a stronger,
more in DEMAND, related keyword. For example, I would focus on fur coat
(use your DEMAND window to verify, of course). Offer great content about fur
coats, and then lead into the best places to get great bargains on these
expensive items.
The formula is the same... OVERdeliver great content. Then get the click to
your merchant partners.
FIND-CLICK-CLICK-CLICK-kaCHING!
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So, your TIER 1 home page links to 7 TIER 2 pages (not more, because your
navbar starts looking pretty congested). And your TIER 2 pages each link to 5-
10 TIER 3 pages. Something like this...
This clean, 3-TIER approach yields an easy, navigable site... for both your
visitor and your spiders. Spiders always come in through the front door (as long
as you submit the home page to them... more on this later). From there, you ve
left a nice trail to follow. So they can easily index the rest of your pages.
Humans, however...
Humans may find any page, TIER 1, 2, or 3, via the engines. So each TIER 3
page should provide a link back to its related TIER 2. And the same for TIER 2
to TIER 1. Otherwise, keep internal linking only to what s really necessary and
relevant. Remember that your real goal is for your visitor to click to your
merchants!
After 3 TIERS and 50-70 pages, it gets tougher to get pages indexed. By this
time, however, you should pretty much own this little niche. And your time will
yield greater returns if you set up your next niche site. For example...
WORLDSBEST-ElectronicFactory-outlet-stores.com
Remember, each niche stands on its own...
WORLDSBEST-SportsFactory-outlet-stores.com
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" WORLDSBEST-ElectronicFactory-outlet-stores.com
" WORLDSBEST-FurnitureFactory-outlet-stores.com
" WORLDSBEST-MusicFactory-outlet-stores.com
" WORLDSBEST-WhateverElseExistsFactory-outlet-stores.com
But once you have three niches established, there's one more TIER, above all
the other ones. Let s call it TIER ZERO...
" WORLDSBEST-Factory-outlet-stores.com
This SUPER HOME PAGE links to all the other home pages and again,
delivers the VPP and major benefits of your mini-portal.
By now, too, you are likely offering pay-per-click banner advertising and even
linking to your own store. Yup, you ve got a thriving business!
But that s a bit down the road...
As the spiders gather up your TIER 1, 2, and 3 pages, the computer programs
that analyze them are getting smarter and smarter... and theme-focused. What
does that mean to you?...
1) They ll analyze all your pages in their databases and decide upon the overall
theme of your site. So none of your pages should be off-theme, or you ll
confuse it. If you have a great idea for a HIGHLY PROFITABLE Keyword-
Focused Content Page that is off-theme, save it for your next niche.
2) Have you already created a bunch of gateway pages by simply duplicating
one of your pages and then replacing one keyword with a different one? These
almost identical gateways were successful through 1998 and 1999. But they
are losing effectiveness rapidly and will soon be compressed out of existence
by these smart programs that look across all the pages in your site... even across
different sites! Time to make a change.
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So much for the structure of your site. Now let s fill that structure with content
that accomplishes our critical two goals&
***************************************************
Deliver valuable content to your readers...
... AND tasty content to your spiders.
***************************************************
8.2 The Content of Your Site
Let s start this section the same way as we did for The Structure of Your Site ...
with the home page...
Your Theme-Based Content Site is made of a home page that gives the what s
in it for me about your site. It elaborates on the VPP (Valuable PREselling
Proposition) by expanding upon...
1) What specific and high-value information does your site deliver?
2) What is your unique positioning for this delivery (i.e., what is your angle of
approach)?
It accomplishes this while focusing on your Concept Keyword. What do I
mean? Well, like I said above, you have two audiences... your visitor and your
spider.
Your home page delivers the above content to your visitor. The other pages of
your site, your Keyword-Focused Content Pages, deliver content about HIGH-
PROFITABILITY topics.
As you write each Web page, you focus upon using a single keyword slightly
more than your high school English teacher taught you was good English. This
is the keyword that you want the Search Engines to rank highly. We ll call this
word the Specific Keyword from now on.
Choose your Specific Keywords from the MASTER KEYWORD LIST of
HIGH-PROFITABILITY keywords that you developed during DAY 3 (and
continue to develop). Each of your Web pages will focus upon a Specific
Keyword to do double-duty...
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" as the PREselling topic for the page and&
" to rank highly with the engines.
The term General Keywords refers to more generic words that are
associated with your Specific Keywords. You ll never win the Search Engine
war for General Keywords by themselves -- you don t really want such non-
specific traffic anyway.
But many people use WORD COMBOS to search. They ll enter a Specific
Keyword and also a General one. For example, a searcher might enter...
penny stocks and investing
or&
+penny stocks +investing
or&
penny stocks investing
or&
investing penny stocks.
As I said, you ll never win at the engines for the General Keyword investing --
there is just too much competition. In any event, even if you win, the traffic is
just too non-targeted to be interested in your specific niche.
But if you include the General Keyword investing in some of the major parts of
your Web page (outlined below), you ll do well when searchers use WORD
COMBOS. And these are excellent, highly targeted visitors!
So...
Blend some General Keywords with your Specific ones. You only need to
include them once or twice -- you re not trying to win the war for General
Keywords, just for the WORD COMBOS. So no need to use them nearly as
many times as your Specific Keyword for that page.
This is definitely worth doing. Why? Let me repeat...
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WORD COMBOS bring excellent, highly targeted visitors.
OK, back to our home page. For your home page, the Specific Keyword is your
Concept Keyword... factory outlet stores in our example.
Just before the sidebar, I mentioned that your home page establishes your
Valuable PREselling Proposition. In other words, it answers what specific
and high-value information you deliver, and it develops your unique positioning,
your unique angle of approach. That does not mean that you should start like
this...
Welcome to WORLDSBEST-FashionFactory-outlet-stores.com,
your home for news and information about fashion outlets.
I have spent a lot of time searching for information and
will be giving all the best of it right here.
No-o-o-o-o-o...
Keep it fun, bright, intriguing! Bring out the appropriate emotions for whatever
your topic happens to be. For example...
Ever been on the road, far from home, when
what do you see?...
... a mall jammed with fashion outlet stores!
Clothes outlets by the dozens. Shoe discount
stores. Tommy Hilfiger. Polo. Other big names,
and some intriguing ones you ve never seen
before...
Nirvana, right? The pulse quickens in anticipation.
The wallet tingles in fright!
Is that you? If so, welcome! You may be reading
this at home, but you re on the road... a cyber-road
to Outlet Heaven.
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